We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers’ hands and giving artists the world’s largest stage for them to share their talent.” Today is the next era in that experience.

In a statement, Starbucks CEO and Chairman, Howard Schultz said, “Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment. If you’re a Spotify user, you can now access the 19 playlists that will be featured in Starbucks (listen to one now - Starbucks Coffeehouse Pop – featuring 33 hours of up-beat pop from the likes of Caribou, Hot Chip, and Lianne La Havas.) In selected stores, those who have been grabbed by the tunes can now identify the songs, share it on their own Spotify accounts, and even purchase the music they hear – which all gives rise to the exciting possibility of new artists going viral because of coffee.Īccording to Starbucks, this is a “first of its kind music experience,” and will reach 10 million My Starbucks Rewards loyalty members, and Spotify users in the States. More than 7500 Starbucks cafes in the US have integrated a new feature within the Starbucks Mobile App that uses Spotify – both freemium and premium versions - to stream nineteen different playlists in-store, allowing their customers to procure info on the songs they hear whilst they sip their skinny-iced-vanilla-lattes.

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